Monday 25th April 2011:

Today I was able to get my selected photos developed which I have then put into my ‘photography book’. It was quite a useful process both selecting the photos and deciding which ones to place with each other because this helped me to understand what emotions can come from bullying and how to best show these to the viewer. The black and white photos work especially well, in my opinion, and perhaps my final poster ideas could be black and white, but with some colour in order to catch the eye of my target audience.

I also created some digital versions of my drawn letterhead and business card ideas. These have turned out quite well as initial ideas and I think that once I have designed the final logo design and am able to place this onto the letterhead/business card, then I will be able to just make a few changes to these initial ideas to create the final piece. I still feel that the blue and brown work well together, but I should try a few different colour combinations just to see what they could look like.

I quite like the design with the simple line across the top and down the side, as this looks quite professional, but still unique and keeps it simple. I’m not too sure about the design with the line in the top middle (with the logo above this), and the line down the side as it makes the writing quite ‘trapped’. Although this is how the bully/victim may feel, this isn’t what I want my organisation to have as their main message – I want to give the message of feeling free and better once being helped by my organisation.

In terms of the business cards, I quite like the design with the two joined lines in each corner as this is quite attractive and unique and still leaves enough space to display all of the important information. However, perhaps I should use the design which goes with my choice of letterhead, as this would show a ‘house style’. On the other hand, I still feel that my choice of business card and letterhead work well together as they still have the same colours and the idea of using straight lines as part of the design. I may need to ask for opinions on these to see how others feel about this. I don’t particularly like the idea with the plaster across the top, as this looks quite amateurish and ‘childish’ (when my company is appealing to mainly teenagers, and some adults on the business side). Therefore, although this idea looked quite effective in my sketchbook, it doesn’t work that well when presented digitally and so I probably won’t be using this design for my final business card.

Target for today: Get photos developed and start creating further logo/letterhead/business card ideas digitally.

Target for tomorrow: Create 3D type for the word ‘ugly’ (mini version), to see what this could look like on my poster and create a visual for the idea of showing toothpaste as an example of once something is out, you can’t take it back (like words), which is a visual idea used at William Ransom primary school to prevent bullying.