Friday 18th March 2011:

Today I thought more about what I want my organisation to do in particular. After researching other organisations such as Childline and the NSPCC, I decided that I would prefer my organisation to mainly just focus on bullying rather than a whole range of issues. I want my organisation to help the victims, bullies and parents/ teachers. My organisation will support all ages, but for this project I am going to focus on the teenage audience.

I decided that it will help victims by providing information on: how to stand up for themselves, someone to talk to, support groups (others going through the same thing), help to understand the bully, how and who to tell, etc.

It will help the bullies by providing information on: how to stop themselves from bullying, understand how the victim may feel, specific support groups for those trying to stop, why they may be a bully and modifying these issues to help prevent bullying in the future, how to deal with other bullies, etc.

Also, it will help parents/ teachers by providing then with information on: how to spot a bully/ victim, how they may feel, ways to prevent bullying, discussion/ support groups of similar stories, resources, small section on adult bullying (eg: home, workplace), and where to seek further help. I’ve decided that my organisation will have a website as well as a telephone number to call – therefore, hopefully the support is accessible to as may people as possible.

Some possible names which I came up with for this organisation were: Pick On Me, Pick Me Up, Happyou, Stand Out Stand Up, Beat It, Victimeyes, Sticks and Stones, Easy Target, Listenow, Listen Up, Pick You Up, Hold On, Know More, No More, Scared, Helping Hand, Bridge and Pep. And some possible taglines: Words will always help me, Talk it out, Pack up your troubles, You’re not alone, Helping those in trouble/ need.

I noticed that there were a few words within words. For example: Pick Me Up (pep), Scared (care), Know More (no). Pick Me Up is also the name of the Graphic Art Fair which I am attending tomorrow, so this might’ve inspired this name idea.

So far, I quite like ‘Pick Me Up’ as this is a well-known phrase for something that makes you happy – which is exactly what I want my organisation to do. It could also relate to pick me up (eg: a telephone) for support. I also like how it has the word ‘pep’ in it, which means liveliness and high spirits, and also ‘pep talk’: ‘a speech of exhortation attempting to instill enthusiasm and determination’. I feel that all of this works really well with the objectives of my organisation and will portray the correct message to the audience.

‘Pick On Me’ is quite effective as it may be saying pick on me (the support organisation) instead of others, however, if someone were to quickly read it, it may influence bullies further to pick on people. ‘Bridge’ could represent bridging the gap between the bullies and victims, as well as ‘a bridge over troubled water’, etc. However, I don’t think it communicates this message quick enough to the audience.

I will need to think more about which name works best and what tagline I could use with this, as I think the tagline can only be decided on when a name has been chosen.

Target for today: Think of possible names and taglines for my organisation as well as what I want my organisation to do.

Target for tomorrow: Attend ‘Pick Me Up’ – Graphic Art Fair and see how work can influence and inspire own.